Why Increasing Your Social Media Presence and Number of 5-Star Reviews Is Crucial to the Ongoing Success of Your Auto Dealership and Service Department
Millennials Are Slated to Make Up the Largest Segment of New Car Purchasers
Did you know that Millennials (age 18-35) makeup almost 24% of the population in the United States? Even more importantly, they are the fastest growing segment of customers purchasing vehicles from dealerships across the country and are expected to make up 40% of the U.S. vehicle market by 2020! Millennials hang out on social media, read reviews and are more educated than all previous demographics combined, so using outdated marketing techniques (billboards, radio, print and TV) are an enormous waste of money and resources for your dealership. If your dealership isn’t utilizing Facebook, InstaGram and Twitter as part of it’s daily marketing campaign you are missing opportunities to attract a large chunk of this population that will instinctually gravitate towards the dealerships that are marketing to the proper mediums!